AI Solutions

Toxicity Radar for Brands

Adam Kowalski
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13 November 2023
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reading time: 1 minute
Table of content

The communication landscape for brands has become more fragmented since the rise of the Creators Economy. On one hand, brands need to be present where their audiences are. On the other hand, they must carefully select communication channels to avoid any potential damage to their reputation.

Toxicity Radar offers a scoring system for advertising channels based on the content of creators and user comments and interactions. This tool helps you understand the sentiment within the community when planning and executing a marketing campaign.

We prioritize protecting your brand reputation and preventing any potential costly fallout.

  • Rates and assists in selecting suitable channels for your brand.
  • Evaluates risks before launching a campaign.
  • Monitors your advertising channels in real-time and takes proactive measures to mitigate any potential risks to your brand.
  • Provides actionable insights and recommendations to improve brand safety and minimize the impact of potential negative content on your advertising campaigns.

Adam Kowalski

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Case Studies

We support various businesses in their efforts to moderate online speech. Read our recent case studies and find out how we help our clients all over the world.

Keeping schools and online learning safe by monitoring spaces and 1:1 chats to detect hostile or inappropriate conversations.

The purpose of Samurai is to detect and prevent violence, making it an essential asset for educational institutions that use platforms such as Webex for remote learning and communication.

Moreover, it has a positive impact on the schools’ reputation. By showcasing a reduced incidence of aggressive behavior, institutions can attract parents; preference and potentially  enhance students’ performance in international educational rankings.

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Keeping a top gaming community safe from toxicity and cyberbullying by identifying 30% more cases of community guidelines violations

● Over 130 violations of Community Guidelines were detected by Samurai Guardian each day

● 30% more Community Guideline violations were detected by Samurai Guardian and would be automatically removed when compared to human moderators.

● Less than 3% of Community Guideline violations were removed by moderators without being detected by Samurai Guardian.

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Samurai’s Username Moderation detected over 12000 toxic usernames since the launch of a new game title during the game’s first months on the market

Over 3 months we processed over 340,000 usernames coming from Freedom Games. Some of them contained two or more identical usernames. After removing them, circa 270,000 unique usernames remained, out of which circa 12,000 were detected as toxic. It means that 4.27% of all username attempts were blocked because of violating the community standards.

Our data-based analysis shows that we successfully detected 88.8% of all toxic usernames (recall) with a precision of 99.22%.

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